Finding Meaning in Data Projects by Asking: WHY

Most data teams cover WHAT and HOW with standard reports and KPIs. They will optimize processes and analyze business domains that will impact the company's bottom line from a data perspective. But how many data teams truly understand the WHY behind the reports they generate? How many actively consult with the business as a true partner to understand the underlying business concerns behind the numbers? Without the WHY, delivering true value in the WHAT and HOW is ten times harder.