Linking Projects to Strategy
It can be challenging when stakeholders cannot translate business questions into technical requirements or do not provide enough context for data teams to do so. From there, the data team is often left to maintain the status of a series of ad hoc projects rather than connect these business questions to a larger more defined data strategy.
Finding Meaning in Data Projects by Asking: WHY
Most data teams cover WHAT and HOW with standard reports and KPIs. They will optimize processes and analyze business domains that will impact the company's bottom line from a data perspective. But how many data teams truly understand the WHY behind the reports they generate? How many actively consult with the business as a true partner to understand the underlying business concerns behind the numbers? Without the WHY, delivering true value in the WHAT and HOW is ten times harder.